"One day you will see
And dare to come down to me
Yeah, come on, come on now take the chance
Ha ha
Come dance"

-Metallica

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A good villain (I use "good" lightly) can make all the difference in an adventure.  They spur  the characters into action and challenge them to live up to their morals.  They bend and break the codes that the players hold dear for no reason other than they have the ability.  They laugh at those who would stop them, and dare them to try.  In short, they are what make adventurers heroes.